For a project in a 4th-year course, we were tasked with designing and executing a series of posts to take over the student-run Instagram account for the program. Working in a group of three, we opted to center our posts around various board games. Our primary focus was on transforming The Game of Life into a rendition we called The Game of BoCA. Each post consisted of a carousel featuring a different board game as its theme, including games like Clue, Monopoly, Pictionary, and Codenames. Acting as the art director, my responsibility was to craft each post, a task I accomplished using a blend of Adobe Illustrator and Adobe Photoshop. Videos were also created for both TikTok and Instagram Reels. The reels utilised popular trends at the time as well as informational videos to share information about the BoCA program to the target audience.
Timeline:
Reels (filming and editing) - 4 hours
Social Posts (3 x 3 Boardgame Design) - 4 hours
Social Posts (Individual Carousel Posts) - 6 hours
