Next Gen Men is a non-profit organization that is dedicated to change how the world sees, acts and thinks about masculinity. My three team members and I were given the opportunity to complete this project during my second year at Humber College. The objective was to give the organisation a rebrand for their Future of Masculinity Summit that NGM held for the first time during the pandemic in 2021. The logo, webpage assets, social posts, and print advertisements were included in the rebrand. Additionally, our group took the opportunity to create a style guide, media kit, and slide templates for the company to use should they wish to do so.
Our groups work came in 1st place and was chosen to be used for their rebrand of the Future of Masculinity Summit and can now be seen featured on the company website by clicking the button below.
Timeline:
Logo Ideation and Research - 2 hours Logo Mockups - 4 hours
Style Guide - 3 hours Postcard Flyer - 1.5 hours
Merchandise Mockups - 2 hours Web Design - 2 hours
Case Study Video - 3.5 hours
Style Guide - 3 hours Postcard Flyer - 1.5 hours
Merchandise Mockups - 2 hours Web Design - 2 hours
Case Study Video - 3.5 hours
Final Primary & Secondary Logo Design
Created using Adobe Illustrator
Created using Adobe Illustrator
Created using Adobe Illustrator
Initial sketches for the logo redesign
Initial digital mockups of potential logo designs
Created using Adobe XD, Illustrator and Photoshop
Created using Adobe XD, Illustrator and Photoshop
Created using Adobe XD, Illustrator and Photoshop
Created using Adobe Illustrator and Photoshop
Created using Adobe Illustrator and Photoshop
Art Director: Heather-Amie Madigan
Art Director: Kaitlynn Braganza
Strategist & Copywriter: Amna Hayat
Art Director: Kaitlynn Braganza
Strategist & Copywriter: Amna Hayat
